Executive Coaching isn’t a “Fix It” Solution

Across all of the Insight on Coaching shows we’ve done on executive coaching, one thing that’s been abundantly clear to me – executive coaching isn’t a “fix it” solution.

Some people can fall into the trap of viewing executive coaching as a performance intervention, used to “fix” or correct areas of improvement for problem employees.  In this scenario, it’s too easy for people to think “if the coach can’t fix you – you’re outta here.” 

An executive coaching program should never be positioned as a “fix it” solution, targeted at those needing corrective action or improvement. 

As you’re building the business case for executive coaching in your company, a significant emphasis will need to be placed on the program as a growth and development tool, targeted at helping high performers hone their skills as they grow and assume greater responsibilities within your organization.

To minimize the “fix it” solution type of thinking, as you’re discussing the value of executive coaching with executives and other stakeholders, it’s critical to have conversations about what executive coaching is and isn’t.

Executive coaching:

• Is a personal development and growth tool targeted at high performers and executives.
• Should be tied to your company’s overall talent management and career development framework.
• Should be focused on enhancing specific competencies or skills tied to an individual’s job role.
• Is a confidential, collaborative relationship between a coach and his/her client.
• Can be one of many components within another leadership development or training program.

Executive coaching:

Establishing a program utilizing executive coaches can produce better alignment between an employee’s personal development and your company goals, the results often including personal growth, improved job satisfaction, and increased retention.

Curious to learn more?

Tune into the podcast version of the Insight on Coaching show dedicated to executive coaching to listen to our guests discuss what executive coaching is, why it’s important, and why it’s valuable.

Tom Floyd
CEO
IEC: Insight Educational Consulting
Specializing in Change Management, Workforce Performance, and Employee Development

Executive Coaching



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