10 Ways to Market Yourself During a Recession - Coaching Through a Recession
Posted by Tom Floyd Insight on Coaching at 9/10/2008 4:43 PM 
Categories: Coaching Through a Recession
Categories: Coaching Through a Recession
10 Ways to Market Yourself During a Recession
According to a March 13, 2008 Business Week article titled Strategies for Surviving the Slump, Chris Ferrel writes “The big fear during a recession is layoffs. The best move might simply be to try and make your current position more secure.”
Our panel agreed. Several of our guests emphasized the importance of elevating and marketing yourself during a recession, particularly within your current organization. Our guests shared a variety of suggestions in terms of how to market yourself and increase your chances of staying on the island:
- Continue to do the job you’ve been hired to do and augment it with additional work.
- Be willing to put in additional hours.
- Stay visible, and spend more time in the office.
- Fly the company flag whenever you can, and be a positive ambassador for the organization.
- Make sure you have a close, solid working relationship with your boss.
- If you don’t have a good working relationship with your boss, make repairing that relationship an important priority for yourself.
- Take on essential, invaluable tasks no one else can do.
- Be supportive of your colleagues.
- Network, network, network.
- Work with a career coach to ensure you are focused, have a plan, and are in the right frame of mind.
Wendy Enelow and Krishna De also emphasized a great point – it will look really obvious if you suddenly change your attitude, your relationships, and contributions at work during a recession.
Regardless of whether your company is going through uncertain times or not, it’s important to build and establish a long term trusted personal brand and reputation with your peers, managers, and the organization as a whole.
When times are tough, it’s easier to justify keeping the people around who have a long-standing reputation for being accountable, hard working, positive, relationship oriented, and invaluable to the organization.
Best,
Tom Floyd
CEO
Specializing in Management Consulting, Change Management, Workforce Performance, and Employee Development
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