Coaching for Kababayan - The IEC Debrief with Tom Floyd
Coaching for Kababayan

According to the 2000 United States Census, the Filipino-American (Fil-Am) community is the second largest Asian American group in the United States, with over 2.4 million people identifying their ancestry as Filipino, but speculated to be 4 million by many Filipino-American and Asian-American organizations.
However why have many Americans had limited exposure to this diverse and thriving community?
Many sources reference the Fil-Am community as one perceived by some as blending easily within American culture. Diverse magazine cites "there are social misperceptions that Filipinos don’t have a distinct culture."
Popular website PhilFortune.com notes "The $57 billion buying power of Filipino Americans is underserved because of their invisibility to American society."
Is the Fil-Am community an "invisible minority" within both Western culture and the workplace?
Why is this group under-represented within Corporate America and society today?
And how are coaches who specialize in working with Fil-Am audiences and teams helping to cultivate and grow leaders within this group?
On this show I interviewed Fil-Am experts and coaches, who addressed these questions and more.
Highlights of the show included:
- An overview of the overall Filipino-American community.
- A discussion about the typical beliefs, culture, and values within the Filipino-American community.
- The perception of the Filipino-American community as an "invisible minority."
- How unique characteristics specific to the Filipino-American cultural group translate within the business world and society.
- How coaching Filipino-Americans can be distinctive from other groups.
- The work coaches are doing in helping Fil-Am and non-Fil Am employees alike in uncovering their own paradigms and limiting beliefs.
Featured Guests:
Bruce Daniels, Personal Life Coach, Renaissance Life Coaching
Terence Elumba, Founder and CEO, PhilFortune Media Group
Joel Jacinto, Executive Director, Search to Involve Pilipino Americans
Alma Kern, National Chair, National Federation of Filipino American Association
Tristan de la Rosa, Executive Coach and Founder and President, Banyan Way
The IEC Debrief with Tom Floyd
In the first part of our show we spent a good deal of time setting the stage, and talking about the Fil-Am community as such a large and underrepresented minority within the United States.
Joel Jacinto also brought up some great points about the impact of education and the media on shaping the public’s knowledge and opinion of the Filipino community.
Something I found interesting were some of the challenges with communication across the Filipino community as well, especially in terms of keeping members of the community in touch. Terence Elumba brought up interesting points about the impact of both geography and the sheer volume of varying dialects across the culture.
For our Filipino listeners and visitors, what are your thoughts?
- Do you feel Filipinos are underrepresented within the U.S.?
- Are Filipino Americans portrayed positively by the media?
- Do you feel it’s challenging to stay connected with other members of the community?
We’d love to hear you thoughts!
Best,
Tom Floyd
CEO
IEC: Insight Educational Consulting
Specializing in Management Consulting, Change Management, Workforce Performance, and Employee Development
Fil-Am Filipino Community Insight on Coaching Joel Jacinto Search to Involve Pilipino Americans Alma Kern National Federation of Filipino American Associations Filipino American Communication Challenges Terence Elumba PhilFortune Media Group Bruce Daniels Life Coaching Diversity Asian American Tom Floyd Tristan de la Rosa Executive Coaching Turbo Tagger












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